Keep It!

9,416

Wherever pop culture and politics collide, Ira Madison III and Louis Virtel are on hand to examine the gorgeous wreckage from their uniquely queer perspective. Each week, our “Princes of Pop Culture” are joined by the likes of Michelle Yeoh, Hunter Doohan, John Boyega, Connie Britton, Gabrielle Union, and Sheryl Lee Ralph to unpack the latest controversies, laude character actress appreciation, and all the shade that’s fit to throw. New episodes drop every Wednesday.

Recent Episodes
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Recent Reviews
  • fun guy 32
    Horrible…
    Don’t even try to listen
  • NicoM.
    Perfect Blend
    I love Ira’s and Louis’ dynamic and it’s perfect blend of intellect, silliness, and snark. The guests are always sensational and I appreciate the the overall diversity of guests and topics. For some crazy reason, and with nothing but love, Ira and Louis also remind me of Frasier and Niles Crane!?! Which one is who, I’ll let them debate…
  • Lorids262
    Long time listener
    I have loved this show for a long time. But, and you knew there would be a but, I’m wondering if Ira’s most recent contract requires him to use the term “iconic” at least once in every episode? Ira baby, just because your calling someone iconic, doesn’t actually make them iconic. Look it up.
  • longtimelistener555
    great job justifying Eden’s treatment at Eurovision
    Grotesque antisemitism in the justification of Eden’s treatment at Eurovision. Extremely self-righteous, ahistorical discussion of the controversy.
  • jennab1016
    It’s giving anti semitism
    If Ira doesn’t like the term anti semitism, we can replace it with Jew hatred, because that’s what he’s giving week after week. Thought I had found a new go to podcast but will be moving on, surprised it is on this podcast network.
  • Hip Young Gunslinger
    Loyal listener for many years but…
    Ira’s ego is getting out of control. Careful where you step, because he drops a lot of names to sound special.
  • micklef1213
    Please!! Begging!
    For the love of god please find a woman or literally anyone else to replace Louis as permanent cohost… the internalized misogyny & humorlessness & lack of original thought have truly reached an embarrassing level.
  • Kria88
    Keep it (in my ears)
    I love this podcast and hope I can listen to Ira & Louis talk and laugh together for the rest of my days. Their banter is so entertaining and witty, and in their interviews, it’s clear they truly know their guests’ work/background (either through thoughtful research, or as a genuine admirer) and are not BSing any of it. Or if they are BSing, their hosting skills are fine enough to mask it. Thank you for the excellent podcast.
  • Nicole1507
    Floop is a madman, help us, save us
    Thanks for having Carla Gugino on so I could get high and watch Spy Kids.
  • musicandmoss
    Day 1 listener
    Makes my week. Brings me joy. Love you both. I live on a small island in the middle of no where and you are my life line to pop culture.
  • jmizz10
    Downright terrible. Honestly, truly.
    The pretentiousness masquerading as thoughtful discussion aside, Louis’ voice sounds worse than nails running across a chalkboard. Then again, can you really expect one without an upper lip to sound bearable? 1 star is actually too generous, but, since you can’t rate it a zero, 1 star it is. Avoid this cacophony of mismatched voices and terrible editing at all costs.
  • anna2banana
    Don’t tell Jews what’s offensive lol
    Loved the podcast, always reviewed it 5/5 before - but here to remind you Ira that you aren’t Jewish and can sit back down instead of commenting how other Jews and holocaust survivors interpreted glazers words. No one’s out here telling you if you should be offended about the crazy that comes out of Kanye’s mouth about his own people - or if they are, they’re out of line and no one cares. Both Louis and Ira are wise enough to recognize when the convo absolutely doesn’t involve you. I’ve listened enough to know you are usually well-informed thoughtful people but maybe don’t know enough Jews personally to know that you’re overstepping with this. And I mean this with genuine love ~ a Jewish listener who comes from the lineage of just two holocaust survivors
  • cybbruin
    Talking over each other
    Please fix. Really hard to listen
  • SamlH1991
    Editing issue
    Lots of overlap in this issue that made it extremely hard ri listen to!
  • scream 100
    Off Sync?
    I love this show so much- it might just be me but it sounds like louis and ira’s mics are off sync- especially in the keep it section. There are strange pauses and then all of a sudden they’re talking over each other when I know they shouldn’t be. Still love the podcast so much though!
  • loveliz
    Editing Issue
    My absolute favorite podcast of all time! Listen every week and recommend it all the time. Friendly heads up that the audio editing in the Oscar’s recap has all kinds of issues. Their tracks overlap and lots of weird gaps. Definitely worth taking down and reposting.
  • Elfherbie
    Editor?
    Did they fire the editor? Ira’s voice was off most of the time. The overlap was weird.
  • Marty!
    Please let Louis TALK!
    I have been listening to this podcast for years and listen every week. This last week Ira kept talking over Louis over and over. It was so rude and made the comments hard to follow. Also, Ira please stop saying “to be honest” in every paragraph.
  • Lasercatstakeover
    Can be entertaining
    They both can get super annoying, I feel like everything has to be made into a joke or a pun and it gets very old very quickly. I wish I liked it more
  • whoneedspalswhenpodsexist?
    Better than ever!
    I’ve been a listener since day 1 almost to a religious degree. I feel like the past month or so especially, they have been making me laugh, think, and conspire about pop culture more than they ever have. Keep It to anything below 5 stars!!!
  • treeenuh
    Nothing but love ❤️
    The two human beings that host this pod are absolutely fabulous. I look forward to hearing from them every week. The guests are always interesting.
  • Wwnisee
    Great
    The girls were on one this week 🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣. Keep it up 👍🏾👍🏾👍🏾👍🏾👍🏾👍🏾👍🏾👍🏾👍🏾👍🏾👍🏾👍🏾
  • dudjisjx fo
    New Favorite Podcast
    I’m clueless about 90% of the artists, shows, movies etc that they discuss, but they’re so delightful to listen to and so funny that this is my new favorite, can’t miss podcast.
  • galfriday612
    Top notch interviews
    Love their dynamic as cohosts, and they are clearly fans of the people they interview. Thoughtful questions, deep dives into the back catalogue, good conversation, and space for the guest to answer.
  • ghdnnsneneiejjebrbd d bfb
    Great except…
    Ira sounds like he always has to blow his nose.
  • cjgbjkfjkt
    My favorite podcast!!!
    I have listened since the beginning and Ira and Louise have truly taught me how to properly watch a movie/TV, listen to music, and take in culture. I have learned so much about the LGBTQ and other minority communities and they are TOP NOTCH interviewers!!! Please have Guy Branum and Diablo Cody on more! Love you guys!
  • YoGab3
    SOOOO glad you’re back!
    I came to the party late but I’m all caught up so I’m listening to old episodes which I LOVE😍One thing that STILL needs work is the editing…not sure if it’s just me but on a handful of episodes (this new one included) I hear playback of the same parts I just heard. It’s pretty distracting because I LOVE the size of the episodes but it throws me off hearing the same thing in a row. KEEP it up🙌🏾
  • eg portland
    Funny and smart, always makes me laugh
    Fun listen, good conversation with memorable jabs. I don’t have their taste in music but still enjoy the gossip, opinions and the show. Every once in awhile Ira sounds too stoned and the ums and giggles can be annoying but overall I still enjoy.
  • 👁💁🏽‍♂️👏🏽
    Dud
    Ending the year with AC 🤢🤮
  • klubshaffer
    Had to Unsubscribe
    Subscribed and weekly listener since the very beginning but I think the hosts (especially Ira) forget that not everyone is as up-to-date on screeners and movie premieres as he is. The straw that broke the camels back was when he spoiled the tragic framing of “The Iron Claw” in an episode where it wasn’t mentioned in the title or description. I’d been avoiding trailers and everything about it but he tossed it off so casually as if we all live in Los Angeles. I’m a pop-culture/film obsessive who lives in the middle of the country and I understand there’s not a lot I can do here but I can’t take it anymore. Also a bit strange that they cannot hold on to a woman-of-color cohost for more than a year. Will miss Ira’s bad Catherine Deneuve impression and Louis’ enthusiasm for geography but I’ve realized this podcast has outgrown me.
  • Ms.Teel
    Host are too good
    I love this show. I listen every week. The host know so much and expose me to so much art. On top of them being very smart they are very funny and entertaining. Which means they are routinely more interesting than a lot of their guests. They do such a good job being extremely knowledgeable hosts and then the celebrities just end up being so boring in comparison. More Ira & Lewis, please!
  • ahall4488
    The best podcast
    Look forward to it every week. Best podcast out there
  • AbbyMarcs
    Antisemitic
    These guys keep repeating lies about Israel and praising antisemites. They know absolutely nothing about politics either. Foul. I used to like them
  • IntuitiveEating!
    Spoilers
    Guys!!! Be careful of spoilers - if people haven’t seen the movies yet / they’re not out yet for the public - don’t spoil!!
  • Dan in Los Angeles
    IDK how to explain it
    if it were JUST either Louis or Ira I would hate it but they balance each other out and make sure the other doesn’t get too powerful
  • UmmmKai
    Love the show
    But Sai? Really? Skipping this one
  • Hinge173637
    Keep It Real
    Love Ira & Rae’s takes on classic reality tv!!!
  • brannyou
    Come on Crooked
    I mean, where do I start? Between Louis seeming to be above everything (girl, you’re in your 30s, calm down) and complaining nonstop about things that don’t concern him (see: privilege) and Ira breathing heavily into the mic while name dropping and being so self absorbed it borders on narcissism, there’s nothing to be gained from this podcast. Crooked needs ton axe this immediately or bring in hosts who can speak knowledgeably about pop culture and current events without much ego and self serving.
  • Pale Tin Soldier
    Yas grandzaddy
    Omg I just started listening to this podcast because of las Culturistas and one of the hosts is so grumpy, the white guy, I love it! 😄 we love the good old grumpy grandpa energy
  • jrknapp
    My favorite forever!
    I love the new editions of Keep It Real. A great great podcast! I do miss the 3rd host vibes but Ira and Louis are wonderful and funny.
  • Ghostdeservedbetter
    Love the podcast, but…
    Louis needs to find a way to engage with conversations about T Swift. She’s not going anywhere anytime soon and her cultural impact is undeniable. He always has such thoughtful commentary on everything else (maybe not Barbie 😒) but his insight on Taylor amounts to 🙄 I’m a huge fan of the podcast but this is just a bummer.
  • Lollipoppa
    Kendra as KIR host?
    L o v e Kendra James on keep it real
  • Rachelle RR
    Love!
    Loving the addition of Keeping it real episodes
  • Eilah Wood
    Idk half their references but listen religiously
    I could listen to these two chat about anything, and can Louis please start a podcast about classic movies? These guys are great! I’m not up to speed on some of their more recent cultural references but I still love it.
  • cmdm
    5 stars for louis.…
    and only louis....that’s it.…
  • Arkansaw
    My favorite pop culture podcast
    ⭐️⭐️⭐️⭐️⭐️
  • Cocobat9
    Ira Madison
    Keep Ira in the studio bc it’s way funnier when he’s in LA.
  • JPUphl
    Eating
    How rude
  • Ginamoe
    Mouth Sounds
    Ms. Menzel eating through an interview was wild. I had to just turn it off.
  • ogmeggie
    Love Louis, Ira is so hard to listen to
    I think both these hosts have thoughtful and funny things to say, and I’ve been listening since the beginning with Kara, but Ira’s inability to say a sentence without filler words is getting worse and worse. Most recent episode had him saying “um you know um like” as an entire sentence and the number of “you know”s when he speaks makes it so difficult to follow. That and the awkward trailing off laughter followed by ummmmm. Phew. It’s getting harder to stay engaged. Plus Idina Menzel EATING her way through an interview or something. It was painful.
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