The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

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No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, saas, sales leadership, sales management, social media, b2b marketing, maverick selling method and how sales have changed. If you are in sales and like selling, this podcast is for you.I have been selling for over 25 years, and today I help companies increase revenue and reduce sales cycles by understanding how their customers make purchase decisions. I avoid the old-school tips and trick approach to sales and instead create a sales and buying pattern map which enables salespeople to understand the selling and buying pattern. My clients are rewarded with over a 300% increase in new business and a 30% reduction in the time it takes to close business. My approach is direct and without the fluff that other sales training companies take, so if you want the brutal truth about sales and selling, you have found the right place.

Recent Episodes

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Recent Reviews

Kerry Kudulaiti

Might be better suited for junior

Can’t get much value to be honest. And it’s always hidden in 30 mins of fluffy stuff if there was something worth memorizing.
Templelistener

Great Improvement of the 2 Way Street

My initial review was not great. Because I did not feel Brian allowed guests enough personal promotion on their side. It was 1 way. This has changed. Now 5 stars. Brian is offering this and a great show. Thanks for improving your show.
Blakley623

Bryan is an amazing sales instructor

Bryan is an absolute expert when it comes to anything sales. I hit a plateau in sales, and couldn’t break through my own sales ceiling. Kind of like some other people that wrote amazing reviews for Bryan, I found The Brutal Truth by accident. From listening to his expertise and implementing the lessons he has taught, I have already had progress and landed 2 more really good B2B clients within the last week. The Brutal Truth is an amazing podcast and everyone who is in sales should be listening to Bryan and his guests.
methwo

Please add guest information to your episode descriptions

Hi, I just found your podcast and am so far loving it! However, it would be extremely helpful if you would actually put information about the episode itself, guests, etc. rather than just a general pitch for your products in the episode description so your listeners don’t have to dig through the episodes or relisten skipping around the entire thing to try to find the name and information for the guest. Thank you.
Bill Parlaman

My new favorite sales podcast

I love the way Brian teaches in a no nonsense real life scenario way. I learn something new I can use in my business in each episode and I love the way Brian frames the call in the beginning and summarizes at the end.
Ashton❌Krahenbuhl

Has impacted my sales career by…..

Being apart of my daily routine. This pod and the others Brian takes the time to share are pure GOLD. His philosophy and sales strategy I would gladly spend my hard earned money to benefit from. BEST part is it’s all completely free! If you in sales in any capacity of home services, give this podcast and the other 2 he makes a listen and actually IMPLEMENT. You will see growth. Godspeed
Jeff PM Generator Guy

Networking

I recently connected with Patrick Cardwell soon after listening to his podcast! Great material 😎
differentiateyourself

Excellent Content

Brian and his guests do a great job articulating exactly what you need to do to stand out. I’ve learned a lot from this.
salesguy2020

Fake

This podcast keeps appearing on charts but his engagement is obviously fake. Hope Apple shuts him down.
CorporateASH

Complete and utter bullpucky

A snake oil podcast from a snake oil salesman.
sumowade

Very real - knowledgeable- professional

I can’t say enough- but he is a velvety sledgehammer- Learn to sell like this gentleman- He can teach how to sell- without the appearance or feelings of being “ sold “ There are very few “ sales coaches “ that catches my interest these days, but this guy is the real- deal.
-Blake-G

Thank you Brian! Much needed

Brian gets it. He gives you so much valuable and actionable information in this pod. As I travel I listen and get refocused for the day. It is refreshing to hear his thoughts on B2B sales and how he conveys his understanding/frustration with how this is typically practiced. If you give it a listen it will be well worth your investment.
Wisconcyn

Very Helpful

The ideas presented are great for beginners and 40 year veterans. A good tool for my daily walk.
BCrago

Best Sales podcast out there

Extremely insightful interviews and strategy for B2B sales!!! Cannot get enough. Highly recommend to anyone in sales and looking to better their life.
Ewanhein

Next Level Sales Talk

You can tell by the questions Brian asks and the thought process he has that he has played the game at the highest level. You can’t fake B2B success too long before people realize your just another pretender like many other podcasts out there. This podcast is full of useable insight that can actually move the needle for you in your pursuits of becoming a success B2B rep.
LeAnne Laviolette

Perfect time to subscribe to this new podcast!

I’m very excited to start my new journey into copywriting with Nicki at the beginning of this... her new podcast! It feels real and relevant to listen and learn her instructions at the time the podcast is actually being created (and not by going through old stale archives.) I don’t feel ‘late to the game’ or like I’m trying to catch up with everyone else.
Jam83668

Genuine Words!

Good! I love “real talk”. 📯
TXtrue

Great content!

I’m changing careers from education to sales, and this podcast is super informative!
AlasdairR

Gratitude

Thanks for being brutally honest and bringing forward so many great views on sales from great people Brian! Thank you very much!!
Trevor Oldham

Awesome podcast for sales professionals

Thank you Brian for putting out a great podcast!
john774e467967

Fantastic Podcast

Just recently got hooked on to it. Trying to listen as much as i can.
cmccoy504

Great podcast

Brian understands the profession of selling for a living and he is providing great information. Great podcast, Thanks Brian
smith66nj

good

Very good podcast i like it so much...
SarahHoward7048

Marketing pros can benefit

My friend recommended Brian’s podcast series and I’m enjoying it...highly recommended for sakes and marketing. Next, I’ll listen to his book!
Peter College student

Phenomenal Podcast

A friend that works in sales recommended this to me. Very happy that he did so
JoaoBoy

A real sales podcast

After listening hundreds of videos and podcasts about sales & marketing, I finally found an honest teachings and applicable sales techniques from Brian Burns and the the brutal sales podcast.
DFF Guru

School is in session!

As Brian references, sales is a lot like tennis. It takes a long time to be good at it. I have been in software sales for 4 years and thought I was decent at it. However, I have learned so much from Brian in such a short amount of time. He shares easy to adopt tricks of the trade that provides immediate return on investment. I teaches you in a very systematic way how to get the meeting and go from being unknown to prospects, to being known! The podcast only scratches the surface, when it comes to gaining insight from his expertise. If you want the full experience and go from average to elite in sales, you MUST go through his 12 month course. It’s easy to digest and able to be done outside of your work life. It is a small investment to take the next step in your sales career but the return outweighs the upfront cost significantly. Thank you Brian.
Emilyd914

Amazing!!!

I absolutely love Brian and how he brings the human side to selling to large customers! I learned so much from his first video what not to say on a cold call and I was saying them all!! I will be using his new technique and see how it works! I will be watching all of Brian’s videos!!
morganbagsby

Real talk- Humor- Effective Approach

Brian has a unique way of educating through humor, direct communication, and highlighting the topics we as sales people often forget or those like me who Are you g and without a mentor. Sales can’t be taught in my opinion but the skills one innately has still need growth, polishing, and ensure a strong foundation in which these attributes may thrive.
Grusha - ElitePodcastBookings

Interesting Content!

Kudos! We look forward to your next shows!
jfr3213

Excellent podcast to think like a prospect!

This show and the guests Brian brings to the table is outstanding. I am also taking his class, which is well worth the investment in time and money. Brian is an excellent teacher and having come from the customer side previously, his approach to really think like a prospect makes sense. You will get more meetings and therefore more revenue!
Nicaffeinated

Titles are misleading

I’ve listened to a couple of these podcasts based off my particular needs and the titles are misleading. I’m not saying you won’t get some valuable information but you have to be a regular listener to find it. If you have time for that then lucky you!
KC12345!!!

5 Stars All Day

Great show, keep up the great work!
GolfDouchebag

Solely didn’t listen to this because the time didn’t show

How many minutes are they? Fix this and I’ll listen.
Oona Hoff

Has really helped me

I listen to this podcast on my hour drive into work in the morning every day. I’ve learned a lot, it’s given me a lot of new ideas.
nebomb

Brian is a sales genius!

Dig it
vhtyjkjgfhu

Audio

Good content bordering great but the guests audio needs drastic improvement. If these sales geniuses are supposedly the best it doesn’t show up in their audio equipment.
Jclandi

I don’t like most of the podcasts

I’ve been enjoying this podcast very much. Brian knows his stuff! Thanks a lot!
Cmmoore313

The Boom that Lasts!

Thank You Brian! Excellent info, your diversity covers so many industries, and brings in the top of the line experts to help us grow our business! Listen, then listen again! There’s no way you can grab all this value in one pass. As promised in my email, I went straight to provide a review of the great service you pride to the Sales Industry. Thank You!
Iceman850

Great podcast!!

Deeply enjoy listening to this. One recommendation for improvement. Maybe I am missing it, but describe the author and what they are selling. I’ve wanted to buy before and it can take some time to figure where to go to buy the books your guests are selling. You will be hearing from me soon. I want to take your class.
sales guy2019

A real rep talking about what works today

Love the format and approach. Clearly the host has been there and done that. Best sales podcast out there.
JenniferGold

Great sales content

Real world examples and interesting topics. Clearly the host has spent his whole career in the trenches fighting the good fight. This podcast covers all the issues and digs deep into what is working today in sales, no fluff or pitching products.
Jsrsky

Very Meh. 2009 material.

This person hasn’t been a B2B capacity since 2009. Every episode starts and ends with 2-5 minutes of self promotion for his company or “his experience”. Worst part is he masquerades his show as something he doesn’t have to do but he does to help sales reps...meanwhile it’s really not drive people to his business (not bad just be honest about your intentions/funnel). Although everyone can reap value from having a coach help or spot you (2nd/3rd pair of eyes) remember he’s far removed from true B2B complex sales/challenges reps face...his info comes from his clients/blogs/guests. The only value are some of his guests, and at times he guides the conversation towards something he wants to subjectively speak about. Some of his guests are very Meh, out of 100 episodes only 20 or so bring next level value. There’s way better podcasts like insides sales, saastr, and/or Scott Ingram’s show; even johnbarrows stuff is better than this..that’s another guy who exists primarily to sell his own service, which is where he gets his experience from (it’s like one of those public speakers who got famous for public speaking). Finally unsubscribed from this...found myself deleting most shows and being annoyed by his 10 minute plugs
TKOFSM

Would give 6 stars if I could

Brian has great podcasts and I find them all insightful and valuable. If you’re here looking, why not just start listening?
StrategicHunter.NYC

Brian is the best!

Brian knows his stuff. The more I listen to his podcasts, the more money I make. The math is good. Keep up the good work, Brian! You’re building a new generation of effective sellers.
pfariss

Always Be Learning

Brian does a fantastic job on this podcast as well as his others of teaching and helping salespeople learn and grow. Whether it’s motivation or insight, I’m always a better professional after finishing each podcast. With all the options out there, Brian’s mindset and content should be at the top of every list.
EricOrth

Great podcast for all serious B2B salespeople

Brian has walked the walk and now he talks the talk. Thanks Brian for your weekly output. It's always a great listen.
cpaskewitz

Thank you!

I’ve learned more about the sales journey by listening to this podcast than any other. You are the master! Thanks Brian
Great podcast listener

Best sales podcast out there

Unlike the grumpy old man podcasts and youtube scammers this is gold!
Ad Loather

My ears are bleeding

Get better audio. Turned off after .2 seconds

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