B2B Craftworks

B2B Craftworks is a podcast about business writing that helps freelance and in-house marketing writers enhance their skills and increase their earnings in the B2B sector. "Profiting like loaf" since 2019.

Freelance Contracts 101: Here’s Why It’s a Bad Idea to Write Without a Contract
Apr 1, 2025 – 26:07
The Legal Tech Content Puzzle: Navigating Clients, Compliance, and Clarity
Mar 18, 2025 – 20:32
Filet Mignon (and... well... Farts) [The ABCs of Business]
Feb 9, 2025 – 05:21
Top Challenges + Top Solutions (Part Two): Friendly Smores Talk with Freelance Coaches 🔥🍫🍪
Nov 25, 2024 – 27:07
Top Challenges + Top Solutions (Part One): Cozy Fireside Chat with Business Coaches 🔥🍫🍪
Nov 20, 2024 – 24:51
What writers should post on LinkedIn (Proof, prowess, personality)
Nov 11, 2024 – 04:54
Cruel World (How I Became an Optimist)
Nov 4, 2024 – 05:48
How to be happy without a happy life (3 Mindset habits of successful freelancers)
Oct 28, 2024 – 07:55
Emotions, Influence, and Thought Leadership 3.0 [W/Co-Host Elzet Blaauw]
Oct 21, 2024 – 39:03
Thought Leadership for Authentic Experts [W/Co-Host Elzet Blaauw]
Oct 14, 2024 – 38:50
Weird, old, FAT.... and good at business?
Oct 7, 2024 – 11:34
White Papers Are Wedding Cakes [W/ Co-Host Eagranie Yuh]
Mar 20, 2024 – 34:46
How Writers Help Marketers [W/ Co-Host Eagranie Yuh]
Mar 5, 2024 – 34:37
The Marketing Landscape + How Writers Fit In It [W/ Co-Host Eagranie Yuh]
Feb 12, 2024 – 29:06
2024 Personal update: My dying brain, coaching, balancing happiness, etc.
Feb 1, 2024 – 16:24
What I'm seeing (#1: LinkedIn, prospecting follow-ups, leaving SaaS, feeling upside down)
Jan 26, 2024 – 06:27
Figuring Out What Clients and Projects You Want to Work On [w/Co-Host Alyssa Greenfield]
Jan 11, 2024 – 40:21
What The What About Thought Leadership [w/Co-Host Alyssa Greenfield]
Aug 1, 2023 – 39:27
Life After Being An Employee: Adjusting to Life As a Business Owner [w/Co-Host Alyssa Greenfield]
Jul 24, 2023 – 25:56
Stepping Out: How to Actually Step Out of Your Comfort Zone [w/Co-Host Belinda Weaver]
Jul 18, 2023 – 33:45
The Art of Freelance Pricing: Beyond Dollars and Cents [w/Co-Host Belinda Weaver]
Jul 10, 2023 – 50:48
A Plague on Both Our Houses, "Fun is not an optimization strategy," and Big Dreams [W/Co-host Belinda Weaver]
Mar 21, 2023 – 47:43
Overrated Freelancing Things, Best Tests, How We Run a Household [W/Co-host Belinda Weaver]
Jan 27, 2023 – 33:48
Origin story, discovering a "new way," and first phases of freelancing [W/Co-host Belinda Weaver]
Jan 23, 2023 – 41:05
Big Picture Planning for Freelance Writers Heading Into 2023 (Let's Journal Together!)
Dec 13, 2022 – 01:22:29
A Better Sentence, Oh My Go**, Leaving My Office, When Selling Feels Like Magic [Friday Update Nov. 4 2022]
Nov 4, 2022 – 13:32
Coffee in a Charleston Cafe, I Can Walk Now (!), 1st 2nd and 3rd Degree in B2B for Better Ideas [Friday Update Oct. 28th]
Oct 27, 2022 – 20:03
A+ Leisure Week, Accepting Compliments, and a Seminar High [Friday Update Oct. 7th, 2022]
Oct 7, 2022 – 13:50
No Go Bro Zone, Clients Don't Read Writer Blogs, I Painted a Cool Rose (!) [Friday Update Sept. 30th, 2022]
Sep 30, 2022 – 19:49
"She Freed a Lot of People," How Businesses Work, and My Glorious Planner Arrived [Friday Update September 23rd, 2022]
Sep 22, 2022 – 17:55
How to write faster
Sep 19, 2022 – 09:38
The Weirdest Thing I Do (Seriously), Don't Go In That House, Feel Good Going Slow [Friday Update Sept. 2nd, 2022]
Sep 5, 2022 – 21:24
The "Goosebumps Cover" Method, Cycles of Emergency, Disney(World)(Land) (?), [Friday Update Aug. 29th, 2022]
Aug 29, 2022 – 16:06
"Nothing is Boring" by Jay Acunzo [Read by Sarah Greesonbach]
Aug 10, 2022 – 16:38
A Life of Leisure, Helping Teachers Escape the Classroom, How Much Time Should Writing Take? [Friday Update Aug. 5th, 2022]
Aug 8, 2022 – 19:29
Apologies to That Facebook Group Dude, Troubleshooting Your Freelance Un-Success, Secret August Fun Thing [Friday Update July 28, 2022]
Aug 2, 2022 – 25:29
My Second Rooftop Pool Party, Writing at Scale, "Over-Promising" on Writing [Friday Update]
Jul 22, 2022 – 13:35
Freelancing With Small Kids Underfoot [Special Q&A]
Jul 15, 2022 – 25:16
Shady Sells, Kid-Free Weekend, Taking Off the Sock [Friday Update]
Jul 8, 2022 – 16:46
Vulnerable before it's fixed, self-discovery, a rubric for pricing [Friday Update]
Jun 24, 2022 – 24:57
The "Qualifications" for Becoming a Copywriter and Mindset Hacks for Beginners [New Interview]
Jun 10, 2022 – 49:42
My Landing Page, It's Harder Than They Make It Sound, and a Tornado Watch [Friday Update]
May 27, 2022 – 07:34
Getting Sick, "Levels" of Writing, and When to Be Passionate [Friday Update]
May 20, 2022 – 11:09
How to Connect With B2B Writing (With Kristen LaFrance)
May 18, 2022 – 01:06:23
Welcome Back to B2B Craftworks! The 2022 Update
May 13, 2022 – 07:30
Power in Cold Pitching With Bree Weber
May 4, 2021 – 17:24
Power in Diving In With Emma Siemasko
Feb 24, 2021 – 14:08
Power in Academia with Chris Collins
Jan 21, 2021 – 16:10
Power in Empathy with Chris Gillespie
Jan 4, 2021 – 21:00
Power in Employment Status with Jesse Butts
Oct 6, 2020 – 18:44

Recent Reviews

redante

Excellent podcast

As a newcomer to freelance writing and aspiring to work in B2B this podcast (and the Institute) are exactly the resources I need to educate myself and to gain insights to B2B writing. Awesome resources!
terryofaulkner

Sarah is THE B2B you need to hear

Sarah and her guests are THE people you should be listening to in the B2B writing sphere. Whether you are new to white papers and case studies or not, check this podcast out.
christopher_collins

Awesome interviews with B2B leaders

Sarah is a powerhouse in the writing world and she delivers fantastic interviews with leaders in the B2B space. The interviews are really fun to listen to, and every episode is packed with insights. Don't miss it!
JstSomeDude

The Absolute Best!

Easily my favorite podcast about b2b writing!